Cloudland - Fortitude Valley
With all the hype surrounding the launch of Cloudland, which has only been enhanced by the cloak of mystery that club management has thrown around the venue, I, like most people, was quite keen to check the place out following its Friday launch last week. Sadly, I had to work all day & night last weekend and with the Miss Hawaiian Tropic National Final coming up this past weekend, I knew I wouldn’t have a chance to check it out. Fortunately, Cloudland is open 7 days a week and so a friend and I went down last Thursday to check it out.
Cloudland
641 Ann St, Fortitude Valley
T: +61 7 3872 6600
F: +61 7 3872 6699
E: management@cloudland.tv
W: www.cloudland.tvOperating Hours:
Monday - Friday: 11am til late
Friday & Saturday: 11am til 5am
Sunday: 11am til late
Showing up around 8pm, we approached the rainbow-like interplay of lighting that forms the facade to Cloudland and entered through its grand doorway. Once inside, the humidity pleasantly dropped, as the closed roof and climate control worked together to prevent the wet and sticky atmosphere of outside from pervading the air inside. And like everybody else that walked through the door that night, we stopped about two steps in, to take it all in.
When Cloudland is fully completed, it will feature a total of 5 floors - the main courtyard overlooked by two interior levels, as well as a rooftop garden and a basement wine cellar. For the moment, only the main courtyard floor and the floor above it are open for business, but this is certainly enough to get a good taste of what the future venue will have to offer.
The main floor is dominated by a large, open courtyard with a retractable roof, a water feature, wire frame statues (including one we nicknamed “Jesus with a penis”) and lots of lush greenery. The main floor also features the restaurant and, having decided last minute that we would like to eat dinner as well as try out their cocktails, we went to the bar to see about getting a seat. Sadly, even on a Thursday, eating at the restaurant during opening week required a booking and so we had to watch on jealously as a couple were led to the booth overooking the water feature that we’d had our eye on.
However, I’d seen from the menus on their website that Cloudland had quite a good selection of tapas and other share platters, so we asked if we could see the menu for those. Unfortunately, we were told that all the menus had been stolen over the opening weekend, due to their opulent decoration. Not to be put off, we pointed at a passing platter and said “order us what they’re having and give us a look at your cocktail menu” - the cocktails were the real reason we had come to check the place out, after all.
Sadly, the cocktails were on the same menus that had been stolen and so we couldn’t choose from the glorious range that I’d seen advertised on their website and I was quite disappointed about that. You see, it’s forgivable that their menus got stolen - that’s something that’s beyond their control and I’m honestly not surprised it happened, but what is unforgivable is that by Thursday the following week, they had not printed and laminated some temporary replacements. I know they’re going for a classy look and so it may take a while to reprint their ornate menus, but even A4 laminated pages have got to be better than not having menus at all.
Determined to try the cocktails I’d read about, I wrangled one of the recipe sheets away from the staff and we managed to kick off the night with a couple of the drinks we’d been looking forward to trying, a Peach & Passion Bellini (a satisfying twist on the Harry’s Bar classic) and a Bubblelicious Martini (Bubblegum-infused Vodka, Chambord, lemon juice & “champagne”). All the drinks we tried throughout the night were great - either subtle enhancements on classic cocktails, or the venue’s own creative, delectable concoctions.
One thing we weren’t overly impressed by though, and which has been mentioned to me by a few different people now, is the wait at the bar. With a range of complicated cocktails and too few staff, expect to wait around 20 minutes for each round you order - and that’s not even on a weekend. The staff also don’t seem very experienced mixing cocktails - when ordering a Brazillian Flaming Punch, the girl behind the bar didn’t strain the ice and passionfruit seeds out of my drink after shaking, and then couldn’t get the sugar to light, even after dousing it in Bacardi 151. But, the overall taste and price of cocktails more than made up for this, and I’m sure they’ll get it right in time - there are always going to be teething problems in any new venue that opens.
The downstairs area was pretty well appointed, with some cool tear-drop seats, dining tables overlooking the water feature and enough stools and tables to suit the Thursday night crowd, however we found that the jazz band which routinely struck up a tune made any sort of conversation impossible. After what was no doubt a big launch weekend, the club was already showing a few signs of wear, with some broken decorations on the tree wall, some missing balustrade mountings and a few other minor issues, but again I’m willing to put these down to teething problems
When you walk up the stairs to the first floor, you’re greeted by a lounge area that looks like something out of Cirque du Soleil, with a hodge podge of colours and themes. There’s obviously been lots of money spent on the lighting, as this area is lit up like the inside of a lighthouse. Immediately to the right of that is the famed glass bar, constructed out of thousands of glass balls, and beyond that, another lounge with slightly more seductive, darker lighting. In the other direction is the outdoor smoker’s lounge, which lacks any kind of cover from the rain. Now while I normally have no problem with smokers getting drenched, my companion for the night was a smoker and she thought that the smoking area could use some cover from the rain, particularly as we are going into winter, which is traditionally more rainy.
All up, I think that Cloudland has what it takes to be one of Brisbane’s premiere venues. From what I’ve heard, it’s already getting great numbers through the door, as well as some great reviews, and if they manage to get past some of the teething problems mentioned in this article, they’re sure to firmly establish themselves as a Brisbane icon.
– Ross
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April 26th, 2009 @ 2:56 pm
Hi,
having been to the venue I’d say this was a pretty fair assesment - however in their defence I do need to point out one thing… the smoking area… it has to be open - given all the sides are closed in it can’t have a roof - them’s the rules.
April 27th, 2009 @ 1:12 pm
Fair call - though umbrellas and other non-permanent coverings seem to be the go at other venues, such as Fridays or The Exchange.
April 30th, 2009 @ 11:46 am
It is almost impossible to get a reservation for dinner. I tried to book a month in advance and they could not fit me in…. after leaving several other messages on their machines (the phone is rarely answered) to try and book another night, no one has called me back….
It seems customer service is a little too much for Cloudland. very disappointed.
July 1st, 2009 @ 4:19 pm
Hi there Amanda
I am sorry I have only seen this post a couple of months later as it truly was an absolutely nightmare to get through to Cloudland on the phones! They really were ‘off the hook’ literally… The good news is that if you can bring yourself to try the number again, you will find your call is easily answered as management have now got it together and hired several reception people to take care of customers.
Not sure if you have had a chance to in there for lunch, but that’s another great option as the venue is stunning during the day and it isn’t nearly as crazy as a Friday or Saturday night.
July 1st, 2009 @ 5:04 pm
I guess next time im in Brisbane will have to make a visit, not sure that im crash hot on the idea of having to wait 20 mins for a drink.
August 31st, 2009 @ 12:46 pm
I was just wondering exactly what the dress standards are for the venue. After viewing your website I could not see any information regarding this. Also at the entry point were your door staff are checking ID and refusing entry the dress standards are also not visible. The reason for my post is that a group of mates tried to enter and were refused. when asked the door staff exactly what the dress standards were they could not answer me. Then to further annoy me there were other people who were less appropriately dress in jeans who were being allowed entry. whats atandards and consistency is there at the venue.
November 28th, 2009 @ 10:54 am
I went to Cloudland for the first time lastnight. I would give 5 stars for the venue and 1 star for the staff that work there. The door man was completely rude, arrogant and offensive when we lined up to go in to Cloudland. We could not hear what he was saying as the music was so loud inside and we mentioned this to him. He replied with absolute attitude and rudeness. Then when I mentioned their was no need to be rude about it, he assumed I’d said something else(because he couldn’t hear me surprise surprise) and proceeded to give me a mouthful threatening to knock me out. As for the service inside, the wait to get drinks was ridiculous, pricey and matched the rudeness at the front door. I suggest you get staff to match such a beautiful and ambient premiere venue! First impressions last!!!